Sturgis Buffalo Chip President Rod Woodruff: “People from all over come here to let loose and have a fun vacation, and yet they still take the time and spend their hard-earned dollars to give through Buffalo Chip charity events."
Hairbands, black leather, and bars. Three things you surely can’t miss in Sturgis, but as bikers age, major companies like Anheuser-Busch must adjust for a younger demographic who are attending the Sturgis Motorcycle Rally.
The City of Sturgis Motorcycle Rally officially starts on Friday, but people come to Sturgis for the experience before that. As you drive through Sturgis, traffic is picking up and businesses are getting ready for the 82nd annual rally.